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Bad Bunny, the Puerto Rican superstar known for his reggaeton and Latin trap hits, has been announced as the headliner for the Super Bowl LX halftime show. The event will take place on February 8, 2026, in San Francisco, marking a major moment for Latin music on one of the world’s most-watched stages.

The announcement comes after Kendrick Lamar’s performance at Super Bowl LIX in 2025, highlighting the NFL’s push for diverse musical acts. Collaborations with Roc Nation have been credited with bringing more cultural variety to the halftime spotlight, and Bad Bunny’s selection reflects this trend.

Fans can expect a show that blends Spanish-language hits with high-energy performances, potentially challenging traditional halftime expectations. Following in the footsteps of past Latin performers like Jennifer Lopez and Shakira at Super Bowl LIV in 2020, Bad Bunny’s appearance could spark new conversations about cultural representation in major U.S. events.

With the Super Bowl drawing millions globally, Bad Bunny’s performance promises to not only entertain but also showcase the growing influence of Latin music in mainstream American culture.